Issac Mizrahi Expands Into Beauty

Isaac Mizrahi is an American fashion icon known for his timeless, bold and vibrant designs. He brings together his passion for color to a high-performance skin care and cosmetics line to form True Isaac Mizrahi. Mizrahi is the first fashion designer to offer beauty products on QVC.
 
Xcel Brands, Inc. signed an exclusive license with True Cosmetics, LLC. This agreement will provide True Cosmetics the license to develop, manufacture and distribute skin care and cosmetics under the True Isaac Mizrahi label. The designer cosmetics and skin care line, True Isaac Mizrahi, will launch in a fully omnichannel format beginning in February on QVC, IsaacMizrahi.com and at Beauty Brands retail stores nationwide.
 
True Isaac Mizrahi was created by estheticians, making it the only cosmetic brand that combines spa quality and designer creativity. The comprehensive line contains innovative collections of antioxidant skincare, color cosmetics and face makeup all infused with True Beauty Cocktails, proprietary blends of CoQ10, green and white teas, vitamins A and E and marine algae for a dose of “Healthy Glamour,” according to the company. All of the products are cruelty free. The complete True Isaac Mizrahi collection of color accessories will be available at retailers nationwide and online at IsaacMizrahi.com with prices ranging from $10 to $68.
 
True Isaac Mizrahi will be integrated into Isaac Mizrahi's twice-weekly show on QVC. The introduction will be on Feb. 9, launching with a trio of lipglosses in a special bright pink cosmetic case.
 
Xcel owns and manages the Isaac Mizrahi, Judith Ripka and H Halston brands, pioneering an omnichannel sales strategy inclusive of interactive media, brick and mortar retail, and e-commerce. Xcel also owns an interest in, manages and designs the Liz Claiborne New York brand which is sold exclusively through QVC.